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Writer's pictureAdam Rought

Why All the Billboards?

Have you seen our billboards lately? If you’ve driven through Michigan recently, you might have noticed the vibrant Green Shield Deck Builders ads dotting the highways. As a local, family-owned business, we take immense pride in our roots and our growth story. But these billboards aren’t just about advertising—they signify something much bigger.



A Story of Growth and Community

When we started Green Shield Deck Builders, we were a small team of ten. Fast forward a few years, and we’ve grown into a robust team of over 200 dedicated professionals. This growth isn’t merely a testament to our hard work and commitment; it reflects the trust and support we’ve received from the Michigan community.


Every day, our team collaborates to find new ways to make a positive impact on the Michigan community—creating jobs, enhancing local infrastructure, and building the finest decks for our valued customers. We are committed to quality and reliability, striving to offer superior warranties and unparalleled service.



The Green Shield Difference

One question we often get is why we focus so heavily on advertising. The answer is simple—we want every homeowner in Michigan to experience the Green Shield difference. Our billboards serve as a visual reminder of our commitment to you. In a world where quality sometimes takes a backseat to quick fixes, we stand firm in our belief that exceptional craftsmanship and customer satisfaction are paramount. Putting our advertising in Billboards also means that our money goes BACK to Michigan, instead of giving it to some big name online like Facebook or Google.




Our approach is straightforward:


  • No External Contractors 

 We maintain control over quality by keeping everything in-house. This allows us to ensure that every deck we build meets our high standards.


  • Expert Curation and Superior Materials 

 We use only the best materials, sourced from trusted suppliers. This not only enhances the longevity of your deck but also ensures it's a beautiful addition to your home.


  • Free Inspections and Designs 

 We invest our time upfront with our customers. Offering free deck inspections and designs ensures you feel confident in your decisions, making the entire process transparent and stress-free.


Building More Than Decks

At Green Shield, we believe in building more than just decks; we’re building a community. Our rapid growth has allowed us to create numerous jobs, contributing to the local economy and supporting families across Michigan. Every deck we build is a testament to our dedication to improving our community.


Here to Stay

Michigan, we're here to stay, and we’re not slowing down. Our billboards are a promise—a promise that we will continue to bring quality, reliability, and unparalleled service to your door. We’re committed to making your outdoor spaces as beautiful and functional as possible.


In the words of our CEO Adam, "Good work creates more work." And it’s this philosophy that has guided us from a small team of 10 to the leading deck builders in Michigan. Our family is always growing, and we invite you to be a part of it.


Thank you for your continued support. Keep an eye out for our billboards, and remember that behind every ad is a team of dedicated professionals ready to help you build the deck of your dreams.

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